Digital Marketing and Search Engine Optimization
Dynamix provides Search Engine Optimization (SEO) and in the broader sense
Digital Marketing services to our clients. In plain English it means we will help
to promote your products and services on the Internet making it visible and
accessible to a large number of online users.
Perhaps you have a website that lists your products or services. Perhaps you have
eCommerce functionality on the site so the users can buy directly from you or
inquire about your services (and if not - please click here
and we will help you create one). In any case, your site is working for you only
if online customers find it and navigate to it. Sounds trivial? It is.
We helped many companies to significantly (often dramatically) increase the number
of users finding products and services online, eventually making online transactions or
inquiring about services - whatever your offering happens to be. To be clear,
we neither do nor offer bulk email distribution services, although it can be loosely
described as Digital Marketing as well.
We start with analysis of your existing site and product catalog that typically
need to be optimized for Search Engines, primarily (but not only)
Google. Optimization often may look simple. It may not even
require changing the way your site looks and feels for the customers. However, it's a very important
step in the overall digital marketing effort, or else the rest simply won't work. We rely
on our expertise, years of experience and successful efforts of the past when
optimizing your site.
Once optimized, the site is ready to be found. But passively waiting and expecting
large number of users rarely works. There are two major ways to promote your site then:
Generic Search where your product pages would appear in the main search results "for free"
and Pay-Per-Click (PPC) where you would pay a small amount for user clicks on the so-called
sponsored links pointed to your pages (terminology from Google).
We concentrate primarily on Generic Search. We see plenty of evidence (also supported
by independent research) that this approach works much more efficiently than PPC,
especially for small and medium companies with low brand recognition.
Over the years we have developed various quite sophisticated techniques to promote
your product and service online offerings (not necessarily the main page of your site!)
to the first page in Google search results. Once there, you almost immediately will
see the difference and the positive impact for your business.
It's important to get to the top of search results but it's even more important to
stay there. Getting there for a week or a month may be seen as a spark in your business
activity, but staying there for longer periods with ever-increasing competition around,
is often quite a challenge. It is an ongoing effort to analyze rapidly changing landscape
of web offerings in your business segment, understand what is your position and
the position of your competition. Most importantly, it's an effort to quickly react
and make sure you stay ahead.
To get more details about our Digital Marketing
offering and success stories of our clients
please contact us.